Project Scope
Virginia Commonwealth University held its first Giving Day on April 28, 2022. The 24-hour fundraising drive united VCU and VCU Health in their efforts to make a transformational impact on the university. By end of the day, the overall total raised was $2,562,085 received from 4,840 members of the VCU Ramily living around the globe. The donations funded over 80 campaign initiatives across campus. As the lead graphic designer, I designed the logo, graphic toolkit, website brand management, presentations, and promotional materials.
Social media strategy
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Join us in making a difference on #VCUGivingDay! Every contribution, big or small, helps fuel student success, research breakthroughs, and campus innovation. Let's come together to empower the next generation of leaders!
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⏰ Time is ticking! Your support today can transform lives tomorrow. Every dollar donated on #VCUGivingDay goes directly towards scholarships, resources, and opportunities for students. Don't wait, make a difference now!
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Ready to be inspired? Check out the amazing stories of resilience, growth, and success on our campaign website! Learn more about how you can transform VCU today.