Project Scope

Virginia Commonwealth University held its first Giving Day on April 28, 2022. The 24-hour fundraising drive united VCU and VCU Health in their efforts to make a transformational impact on the university. By end of the day, the overall total raised was $2,562,085 received from 4,840 members of the VCU Ramily living around the globe. The donations funded over 80 campaign initiatives across campus. As the lead graphic designer, I designed the logo, graphic toolkit, website brand management, presentations, and promotional materials.

Social media strategy

  • Join us in making a difference on #VCUGivingDay! Every contribution, big or small, helps fuel student success, research breakthroughs, and campus innovation. Let's come together to empower the next generation of leaders!

  • ⏰ Time is ticking! Your support today can transform lives tomorrow. Every dollar donated on #VCUGivingDay goes directly towards scholarships, resources, and opportunities for students. Don't wait, make a difference now!

  • Ready to be inspired? Check out the amazing stories of resilience, growth, and success on our campaign website! Learn more about how you can transform VCU today.

Social media toolkit

Website development

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